Top 5 Beauty Retail Apps on Android in Russia: Q4 2021 Performance

In Q4 2021, the top 5 beauty retail apps on Android in Russia showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at the trends for each app.

Золотое Яблоко: косметика maintained a strong presence throughout the quarter. Weekly downloads fluctuated, peaking at approximately 78K in the week of December 20. Active users saw a significant increase, starting from 161K in late September and reaching around 262K by December 20.

ЛЭТУАЛЬ: косметика, парфюмерия experienced a steady rise in both downloads and active users. Downloads grew from about 9.7K at the end of September to 46.3K by the end of December. Similarly, active users increased from 41.2K to over 102K during the same period.

РИВ ГОШ Парфюмерия и Косметика also showed positive trends. Weekly downloads started at around 7K in late September and peaked at approximately 29.4K in the week of December 20. Active users grew from 27.7K to around 66.6K by the end of the quarter.

Подружка: магазин косметики, which launched at the end of October, saw an upward trend in downloads, reaching about 10.9K in the week of December 20. Active users followed a similar trend, growing from 2.7K to around 20.5K by the end of the quarter.

ИЛЬ ДЕ БОТЭ косметика и духи had a more modest performance. Downloads fluctuated throughout the quarter, peaking at around 6.1K in the week of October 25. Active users saw a slight increase, starting from 9.4K in late September and reaching approximately 11.3K by December 20.

This data from Sensor Tower provides valuable insights into the performance of these beauty retail apps. For more detailed analytics and trends, visit Sensor Tower.